Provided is an alloy for R-T-B based rare earth magnet. “R” is one or more of a rare earth element, ‘T’ is one or more of a transition metal element essentially including Fe or Fe and Co, and “B” is boron. The alloy includes a single or a plural number of main phase (A), having a minimum length of 10 μm or more and a maximum length of 30 μm or more and 300 μm or less, in a cross section cut along a thickness direction of the alloy. The main phase (A) includes an R2T14B phase, and an area ratio of the main phase (A) to an entire cross section is 2% or more and 60% or less.