A method which facilitates the offering and subscription to infoservices and sending of information to subscribers based on web feeds is disclosed. In an embodiment of the invention only a link is placed on a website allowing any visitor/readers to subscribe to receive newly published content of that website, without the owner of that website having to take any additional steps to offer this infoservice. Subscribers can choose which messages they want to receive, for example only messages which are linked to certain tags or contain certain keywords, and how they should be delivered, for example by email, mobile, news page or web feed. The central infoservices platform additionally allows publishers of the infoservice's underlying web feed to prove ownership of the infoservice's underlying website or web feed, and providing publishers access to the collected information about subscribers of the infoservice.