Systems and methods that facilitate capturing web analytics data are disclosed. One example method can include the acts of receiving a web page request from a client computer and providing the requested web page to the client computer. The requested web page can include one or more analytics tags. The method can also include capturing at least one of client side information, performance of, or one or more user interactions with the web page and providing the captured information to a web server associated with the web page. These interactions can include user actions that do not include a call to a web server, such as actions that occur during an AJAX flow.