Methods, apparatuses, and devices, including computer programs encoded on computer storage media for displaying webpage content are provided. One of the methods includes: receiving an access request of a first user to access a webpage; determining webpage content according to the access request of the first user; determining a second user identifier comprised in the webpage content based on the webpage content; determining a presentation identifier from one or more presentation identifiers corresponding to the second user according to the determined second user identifier and the webpage content, wherein the one or more presentation identifiers are configured to identify the corresponding second user; and returning the webpage content to the first user, wherein the webpage content comprises the determined presentation identifier corresponding to the determined second user identifier.