In one embodiment, in accordance with the present invention, a method, computer program product, and system for an in-vehicle content display using augmented reality. The method includes detecting a traffic signal. The method further includes, in response to detecting the traffic signal, calculating a safety degree of a vehicle. The method further includes calculating based on a position of the traffic signal, a display area for projecting content, in accordance with the safety degree onto a front glass of the vehicle. The method further includes determining whether to project content in the display area in accordance with the safety degree.