Generating content includes communicating first content to a consumer, wherein the first content includes at least one identifier, determining a location of the communicated first content in a network, retrieving second content from the location, and establishing third content using the second content using a processor. Determining the location of the communicated first content includes instructing a search engine to perform a search in a network for the at least one identifier and receiving, from the search engine, a search result indicative of a location of the communicated first content in the network. Establishing third content includes performing an analysis of the second content, wherein the analysis includes at least one of a semantic analysis, a syntax analysis, a keyword analysis, a markup analysis, or a link analysis.