Systems and methods for dynamically changing displayed content of a tag. The methods comprise: performing operations by sensors of the tag to detect when an individual is interacting with a first item to which the tag is coupled; determining a type of interaction between the individual and the first item; selecting at least one first accessory from a plurality of accessories for the first item based on the type of interaction; obtaining information for the selected at least one first accessory that is to be presented to the individual; and dynamically changing the displayed content of the tag to include the obtained information while the individual is still in proximity to the tag or interacting with the first item.