The system may be configured to perform operations including identifying, by a processor, personally identifiable information (PII) within a data model based on processing rules, to create identified PII, wherein the data model comprises entity information about an entity; comparing the identified PII with established PII in a standard data bank; validating the identified PII in response to the identified PII matching the established PII, to create validated PII; and marking the validated PII with a PII marker in response to the validating the identified PII.