The disclosure relates to wireless authentication method and device of recyclable logistics apparatus. The recyclable logistics apparatus includes a wireless beacon unit which periodically transmits a broadcast frame. The broadcast frame includes a unique identity of the wireless beacon unit. The method includes first mobile terminal receiving the broadcast frame and uploading collected first frame information as first upload information to a cloud server, the cloud server generating authentication information according to an authentication rule; the cloud server associating the first upload information with the authentication information and storing them in a database; and the cloud server transmitting the authentication information to second mobile terminal, the second mobile terminal receiving the broadcast frame and through the authentication information, collected second frame information being compared with the first frame information which is associated with the authentication information.