A crowd management system includes at least one local controller associated with an attraction area of an individual attraction within a theme park. The crowd management system includes a transceiver of the at least one local controller, where the transceiver receives guests data via wireless signals from guest-associated devices within a detection range of the local controller. The crowd management system includes a remote central controller in communication with the at least one local controller and the guest-associated device. The remote central controller receives the guest data from the at least one local controller and determines one or more crowd metrics of the individual attraction based on the guest data. The remote central controller generates an activity command based on the one or more crowd metrics. The remote central controller transmits the activity command to at least one guest-associated device of the guest-associated devices.