A method for issuing coupons to a plurality of target users is provided. For each of the plurality of target users, the method may include determining a predicted value of a group indicator of the target user in a predetermined period. The method may further include grouping the plurality of target users using a plurality of grouping strategies. For each of the grouping strategies, the method may further include determining a candidate coupon issuing strategy. For each of the candidate coupon issuing strategies, the method may further include obtaining user feature information of one or more target users in each group corresponding to the candidate coupon issuing strategy. For each of the candidate coupon issuing strategies, the method may further include predicting an ROI of the candidate coupon issuing strategy based on an RO prediction model and the corresponding user feature information.