Aspects of the disclosure relate to controlling autonomous vehicles to optimize traffic characteristics. A computing platform may receive vehicle guidance data from autonomous vehicle control systems of vehicles. Subsequently, the computing platform may identify a number of the vehicles currently operating in an autonomous mode based on the vehicle guidance data. Thereafter, the computing platform may identify a target number of the vehicles to be operated in an autonomous mode in order to optimize traffic characteristics. Then, the computing platform may generate messages directing selected vehicles to switch into autonomous mode in order to achieve the target number. Subsequently, the computing platform may send the messages directing the selected vehicles to switch into autonomous mode in order to receive incentives. Thereafter, the computing platform may award the incentives to the selected vehicles that switch into the autonomous mode as directed by the messages.