One embodiment provides a method, including: tracking a reading position of a reader with respect to text of printed material; detecting an area of the printed material of interest to the reader, wherein the detecting comprises correlating a reading position with an indication of interest provided by the reader; identifying a concept corresponding to the area of interest, wherein the identifying a concept comprises (i) parsing the text of the area of interest and (ii) extracting at least one concept from the text; generating an animation for the concept by (i) accessing an image related to the concept, (ii) identifying a portion of the image to animate, and (iii) animating the portion of the image; and providing, on an information handling device, the generated animation to the reader.