Systems, methods and mediums to facilitate utilization of select transit entities by tracking and inducing such utilization are disclosed. In embodiments, a first signal indicating that an item utilized a select transit entity is received, wherein a quantity of units to incrementally associate with utilization by the item of the select transit entity is determined. A second signal associated with the item indicating a procurement request is then made to a select provider and reducing at least some units associated with the item and signaling the select provider that the procurement request is to transpire at a reduced rate.