Invention Grant
- Patent Title: Targeting television advertisements based on automatic optimization of demographic information
-
Application No.: US12793187Application Date: 2010-06-03
-
Publication No.: US10972805B2Publication Date: 2021-04-06
- Inventor: Gerrit Niemeijer , Seth Haberman
- Applicant: Gerrit Niemeijer , Seth Haberman
- Applicant Address: US NJ Maplewood; US NY New York
- Assignee: Gerrit Niemeijer,Seth Haberman
- Current Assignee: Gerrit Niemeijer,Seth Haberman
- Current Assignee Address: US NJ Maplewood; US NY New York
- Agency: BakerHostetler
- Main IPC: H04N21/81
- IPC: H04N21/81 ; G06Q30/02 ; H04N21/2668
Abstract:
Systems and procedures which allow for the placement of advertisements in an optimized manner are presented. Systems may be provided which may be configured to optimize a media plan (either automatically or manually, or a combinations of both) using demographic vectors, and may display the optimization results in a quantifiable manner using terms and numbers.
Public/Granted literature
- US20100313218A1 Targeting Television Advertisements Based on Automatic Optimization of Demographic Information Public/Granted day:2010-12-09
Information query
