Invention Grant
- Patent Title: Method for in-stream aggregation of ad interaction data for a population of users viewing ad content
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Application No.: US16504201Application Date: 2019-07-05
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Publication No.: US10977690B2Publication Date: 2021-04-13
- Inventor: Indu Narayan , Jayashankar Kesavankutty Nair
- Applicant: Yieldmo, Inc.
- Applicant Address: US NY New York
- Assignee: Yieldmo, Inc.
- Current Assignee: Yieldmo, Inc.
- Current Assignee Address: US NY New York
- Agency: Run8 Patent Group, LLC
- Agent Peter Miller; Leah Raddatz
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06F16/27

Abstract:
One variation of a method for aggregating advertisement interaction data includes: receiving a ping from a visual element loaded onto a mobile device, the ping containing: a timestamp; and a value representing a proportion of the visual element visible in a viewport at the mobile device; in response to the value exceeding a threshold value, grouping the ping with a group of pings in a ping feed, the group of pings containing a unique identifier associated with the mobile device; in response to the value falling below the threshold value, concluding an advertisement view session containing the group of pings; calculating a time spent value for visibility of advertisement content in the visual element within the advertisement view session based on timestamps of pings in the group of pings; outputting an advertisement view session packet containing the unique identifier and the time spent value to a database.
Public/Granted literature
- US20200013089A1 METHOD FOR IN-STREAM AGGREGATION OF AD INTERACTION DATA FOR A POPULATION OF USERS VIEWING AD CONTENT Public/Granted day:2020-01-09
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