Systems and methods are disclosed for recommending shared electronic content via an online service. In some embodiments, a server can identify a first subscriber and a second subscriber to an online service that have access via the online service to an application for using or editing electronic content. The server can also determine a correspondence between usages of the application by the first and second subscribers via the online service with respect to at least one attribute of the application. The server can also identify an electronic content item generated with the application by the first subscriber. The server can also provide, via the online service, a recommendation for the electronic content item to the second subscriber based on the correspondence between the first usage and the second usage with respect to one or more attributes of the application.