A method for embedding the spread spectrum watermark into images with the self-adaptive embedding strength includes the following steps: designing a spread spectrum watermark capable of completely shielding a host signal interference by using prior knowledge of the host signal interference, self-adaptively adjusting a value of an embedding strength in the spread spectrum watermark with different host images, ensuring imperceptibility of each image while simultaneously maximizing robustness of the watermark, and finally embedding the spread spectrum watermark in the host image. The present disclosure can not only completely shield the host signal interference but also effectively withstand various common image processing attacks and geometric attacks, and at the same time, all the watermarked images can obtain consistent imperceptibility. The present disclosure can be applied to various watermarking techniques based on discrete cosine transform.