Techniques for messaging agent messaging interaction are described. In one embodiment, an apparatus may comprise a commerce intermediary server operative to receive a user interface selection of a user-to-commerce message thread on a client device, the user-to-commerce message thread associated with a commerce entity with a messaging system; display a user-to-commerce message thread interface for the user-to-commerce message thread; receive a user-to-commerce message via the user-to-commerce message thread interface for the user-to-commerce message thread; and send the user-to-commerce message to the commerce entity via the messaging system. Other embodiments are described and claimed.