The present invention relates generally to a static and dynamic display dispenser for in-line fluid flow, apparatus, system, and a method of using same. More particularly, the invention encompasses an inventive fluid measuring apparatus having a tap shell housing or handle, a tap head or frame, at least one display screen, a tap stem, and a tap adaptor to connect the tap shell housing or handle to a tap spigot system. The inventive fluid measuring apparatus has at least one means to measure in real-time the fluid or liquid that is being dispensed. The inventive fluid measuring apparatus has at least one means to transmit the collected data to at least one other electronic device via a wired or wireless connection. The invention also allows for the display of at least one image. The invention also provides a method of using the inventive fluid measuring apparatus.