Embodiments of the present invention relate to lifting and lowering loads more efficiently and also more economically than known systems. This invention is the continuous movement by mechanical means of a moving effort force point to a desired advantageous position at a desired advantageous moment to achieve a desired low torque factor for a reduced net torque when lifting or lowering an unbalanced load with a beam with a fulcrum and connected to a load and an effort. One embodiment, a walking beam well pumping unit, the lifting and lowering of the well load can be caused by the reciprocating motion of a beam tipping on a fulcrum and with a moving effort force point. Potentially reduced net torque might allow longer life speed reducers, smaller speed reducers, and longer reciprocating vertical stroke length.