An electromagnetic system for controlling the operating mode of a non-friction coupling assembly and a coupling and magnetic control assembly are provided. Magnetic circuit components include a ferromagnetic or magnetic element received within a pocket of a coupling member. The element controls the operating mode of the coupling assembly. A stationary electromagnetic source includes at least one excitation coil which generates a magnetic field between poles of the source when the at least one coil is supplied with current. Ferromagnetic or magnetic first and second inserts are received and retained within first and second spaced passages, respectively, of the coupling member. The electromagnetic source, the element, the inserts and air gaps between the various magnetic circuit components make up a closed loop path containing magnetic flux so that the element moves between first and second positions of the element when the at least one coil is supplied with current.