The present disclosure relates to analyzing mood of a group of users. An apparatus (100) comprises a storage location (102) for storing emoticons, user devices (104), a transceiver (106), a tagging module (108), a collator (110), and a report generator (112). The transceiver (106) receives boot signal generated by the user devices (104) to extract the stored emoticons to construct and transmit a data frame having emoticons, a lock command, and an unlock command. The tagging module is (108) configured to tag the selected emoticon with a user identifier. The collator (110) is configured to collate a plurality of tagged emoticons for each of the users over a predetermined time period and generate an emotional index for each of the users. The report generator (112) is configured to generate a report based on the emotional index for each of the users.