A system for assessing and optimizing master data maturity for an enterprise master data architecture. The master data maturity analysis system generates a master data maturity matrix for individual master data users. Each unique master data user's master data maturity matrix is used to generate master data matrices for other hierarchical entities for an enterprise such as lines of business and/or the enterprise as a whole. Master data maturity matrices are stored over time and tracked to assess and optimize the master data maturity and improvement of the master data technology vertically and horizontally across all enterprise hierarchies and business components.