The present invention provides techniques, schemes configurations and methods for removing or reducing heat in motors. In one embodiment, the present invention is directed to a cooling tower having a cooling tower structure and a motor supported by the cooling tower structure. The motor has a motor casing and a rotatable shaft. The cooling tower further has a cooling tower fan that has a fan hub, a plurality of fan blades attached to the rotatable shaft and a supplemental fan attached to the fan hub such that the supplemental fan is between the fan hub and the motor. Rotation of the cooling tower fan causes rotation of the supplemental fan which increases airflow around the casing of the motor so as to facilitate cooling of the motor. Other embodiments of configurations, schemes, method and techniques for thermally managing motors are described herein in detail.