This application discloses a media content recommendation method. The method includes the steps of receiving historical data of access to media content by a user or media content data followed by the user; determining an interest tag of the user according to the historical data or the followed media content data; and determining a recommended user group for the user according to the interest tag, and sending an identifier of the recommended user group to a client for presentation. The method further includes the steps of receiving an access request that carries the identifier of the recommended user group and that is sent by the client; determining, according to the identifier of the recommended user group, media content recommendation information provided by each user in the recommended user group; and pushing, to the client, the media content recommendation information provided by each user in the recommended user group.