Aspects of the present invention disclose a method, computer program product, and system for embedding information associated with content depicted in a video frame into a video file. The method includes one or more processors identifying an object depicted in a frame of a video file. The method further includes determining information associated with the identified object. The method further includes generating a graphical user interface (GUI) element that includes an embedded link to the determined information associated with the identified object. The method further includes embedding the generated GUI element into the video file overlaying a portion of the frame of the video file that corresponds to a location of the identified object within the frame of the video file.