A thermal printer includes a thermal head in which a plurality of heating elements are arranged in a line, and a processor that executes a printing process of energizing the thermal head successively a predetermined number of times so at to print a printing data by causing a predetermined voltage to be applied to the thermal head the predetermined number of times in accordance with and in synchronization with strobe pulses in a strobe signal, a strobe width of each strobe pulse in the strobe signal defining a duration during which the thermal head is being applied with the predetermined voltage, wherein among the strobe pulses for the predetermined number of times of energizing the thermal head, a strobe width of at least one predetermined strobe pulse is set to be always shorter than a strobe width of another predetermined one of the strobe pulses.