Provided herein are a method and apparatus for facilitating a learning user interface. The interface may be presented as a plurality of dynamic icons representing a plurality of items. The interface may be facilitated by determining, via a processor, a visual bias for at least one of the plurality of dynamic icons, wherein the visual bias may include an at least partial ring extending about the at least one of the plurality of dynamic icons. The interface further may be facilitated by applying, via the interface, the visual bias to the at least one of the plurality of dynamic icons and in response to a user selection of such at least one dynamic icon, incrementing the visual bias, such that the incrementing of the visual bias is triggered by the selection of the at least one dynamic icon.