Disclosed is an acoustic control method for operating an acoustic control system and apparatus by executing artificial intelligence (AI) algorithms and/or machine learning algorithms in a 5G environment connected for Internet of Things. An acoustic control method for adjusting a sound according to an embodiment of the present disclosure may include collecting one or more acoustic signals in a vehicle through at least one microphone provided in the vehicle, analyzing the acoustic signals in the vehicle, and adjusting volume and equalizer settings of an acoustic service being outputted through a speaker provided in the vehicle in response to the analyzed acoustic signals in the vehicle.