A method comprising: storing information relating to one or more game objects; determining game objects to be displayed in a manner enabling a first user to play a game using the objects; causing at least one graphical representation associated with a second user to be displayed on the game board in association with at least one of the game objects, information of the at least one graphical representation being obtained from an electronic database storing information relating to a plurality of user profiles, and at least one game criteria being associated with the at least one graphical representation of the second user; and receiving a user input from the first user in response to the user input determining a match condition between a plurality of game objects, the match condition causing the game criteria to be satisfied; and responsive to satisfying the game criteria, initiating communication with the second user.