A customizable wrapper for a product, such as a candy bar, including a wrapper assembly having a pair of removable edges. A face sheet of the wrapper assembly includes a printable surface and an integrated wrapper sized to cover the product on both a front and back. A back sheet of the wrapper assembly includes a removable portion at least partially overlaying the wrapper, the removable portion removable to expose an adhesive surface along the wrapper. The customized wrapper is then wrapped around the product and adhered along the exposed adhesive.