Provided is a system, method, and apparatus for enhancing search data using a search engine and a transaction handler. The method includes processing a plurality of in-person transactions initiated by a plurality of users, correlating a first plurality of searches performed by the plurality of users with the transaction data, processing a plurality of online transactions initiated by at least one user of the plurality of users, correlating at least one search performed by the at least one user that resulted in the search results with the transaction data corresponding to the plurality of online transactions that were based on the search results, and generating a profile for the at least one user based on the correlated data stored in the data warehouse.