The present invention relates to a method of coating-peeling and a coating-peeling apparatus. The method of coating-peeling includes a gripping step and a peeling step, and peels by a pair of peeling blades peeling target portions of an insulating coating covering peeling target side surfaces of a rectangular conductor wire. In the gripping step, abutting sections of a pair of gripping members abut on gripping target portions of the insulating coating, whereby the rectangular conductor wire is gripped between the abutting sections. In the peeling step, in a state where the rectangular conductor wire has been gripped by the gripping members, the peeling blades are moved relatively following a surface direction of the peeling target side surfaces while opposing each other sandwiching the peeling target side surfaces, whereby the peeling target portions are peeled.