A tape measure, including a tape measure blade having a cross-sectional profile to increase standout is provided. The profile has a curved shape that increases standout. The tape blade may have a flat width of 30 mm or less and a standout of at least 132 inches. The tape blade may have a flat width greater than or equal to 29 mm and less than 32 mm and a standout of at least 156 inches. The tape blade may have a flat width greater than 32 mm and a standout of at least 168 inches.