A tool, such as a tape measure, including a spring-based retraction system is shown. The tape measure includes a fluid-based retraction speed controller. The speed controller may be formed from a rotor/stator arrangement. The rotor is coupled to the reel and the stator is coupled to the housing opposing the rotor. The rotor converts some rotational energy from tape reel into movement of a fluid (e.g., movement of air, movement of oil, etc. through friction) which acts to slow or limit the retraction/rotational speed of the reel as the retraction spring expands driving the reel during tape blade retraction.