A liquid crystal display apparatus includes a quadrangular liquid crystal panel having a reflection layer on a back surface opposite to a display surface, a light guiding plate that diffusely reflects light incident from one end surface of the light guiding plate toward the display surface, a back-side frame disposed in parallel with the liquid crystal panel on a side opposite to the light guiding plate, and a light source holding plate including a light source fixing plate that faces the one end surface and a fixing plate portion fixed to a surface of the back-side frame on a side opposite to the liquid crystal panel. A light source is mounted on the light source fixing plate, and the fixing plate portion is formed so as to be bent perpendicularly to the light source fixing plate.