One or more computing devices, systems, and/or methods for transforming operation of an application based upon real-time user activity analysis are provided. For example, user interaction with an application is monitored to determine that a user action was performed at a threshold frequency. The user action is evaluated to identify a context of the application when the user action was performed. The user action is evaluated to identify data upon which the user action was performed. In response to determining that a current context of the application matches the context, operation of the application is transformed to include a data item corresponding to the data.