A system and method for exposing internal search indices to Internet search engines. The internal search indices are exposed to external search engines in such a way that the data may be segregated into at least two types including one layer of search data specifically for the search engines, and another for potential users of the application. This significantly improves the probability of discovery by search engines and also provides for presentation of discovered content to users in a manner consistent with the content itself, or consistent with the intended controls or presentations established by the content's owner. The system and method also includes one or more components that reproduce information about IP in a format that search engines can recognize and locate.