A method and apparatus for pushing information. A specific implementation of the method includes: parsing page content browsed by a user to extract a keyword of the page content and determine a theme corresponding to the keyword; determining a preset keyword matching the keyword in a preset keyword collection; determining an associated keyword associated with the determined preset keyword based on a pre-established associated relationship of the preset keyword; and pushing information corresponding to the theme and/or the associated keyword to the user. This implementation implements targeted information push.