An embodiment of the present application provides a user matching method, which includes: receiving first personal information sent by a current user; generating a first candidate peer information list according to the first personal information and providing the first candidate peer information list to the current user for selection; receiving at least one piece of first peer information selected by the current user from the first candidate peer information list; searching for a recommended user according to an information peer exchange principle, wherein the information peer exchange principle comprises that personal information of the recommended user matches with the at least one piece of first peer information selected by the current user, and the first personal information matches with at least one piece of first peer information selected by the recommended user; and providing information of the recommended user to the current user. A user matching apparatus is also provided.