The present disclosure provides a method, an apparatus, a device for evaluating image tracking effectiveness and a readable storage medium. The method includes: extracting feature points from a target image according to a predefined algorithm; determining first texture information for the target image according to the feature points; processing the target image according to a predefined processing policy to derive a contrast image, and determining second texture information for the target image according to the contrast image; and rating the target image according to the first texture information and the second texture information. In the solution provide by the present disclosure, the tracking effectiveness for the target image can be known without having to place the target image into any actual product, nor having to wait until the product has been finalized before the target image tracking effectiveness is determined. Moreover, efficiency can be enhanced when evaluating image tracking effectiveness.