A method includes receiving, by a marketplace server, a request to use a digital exchange item from a computing device. The method further includes obtaining secure custody of a digital chain of custody of the digital exchange item where the digital exchange item has been updated in regards to the request. The method further includes verifying exchange item information and exchange item use information and updating the digital chain of custody of the digital exchange item accordingly. When the exchange item information and exchange item use information is verified, the method further includes verifying merchant information regarding the requested use of the digital exchange item and updating the digital chain of custody of the digital exchange item accordingly. When the merchant information is verified, the method further includes executing the use of the digital exchange item and updating the digital chain of custody of the digital exchange item accordingly.