This application relates to techniques for recommending content to a user of a content distribution system. A server device can generate recommendations as part of a user interface for the content distribution system. The server device can be configured to: calculate a trend score for each of a plurality of digital assets managed by a content distribution system, calculate a recommendation score for a subset of digital assets that are not installed on a client device of a target user, calculate a breakout score for a subset of digital assets managed by the content distribution system each having a cumulative number of downloads below a threshold value, rank the digital assets according to the trend scores, the recommendation scores, or the breakout scores, and generate a visual representation of one or more digital assets to recommend to the user based on the ranking.