A networked electronic device produces a data object comprising content and assigns a location-independent application-level name to the data object. The location-independent application-level name is independent of any network location at which the content is available. The networked electronic device maps the location-independent application-level name to an IP address, generates a DNS resource record specifying the mapping of the location-independent application-level name to the IP address, and provides the DNS resource record to a DNS network node.