Method, apparatus and computer program product for dynamic link processing engine. For example, the apparatus includes at least one processor and at least one non-transitory memory including program code. The at least one non-transitory memory and the program code are configured to, with the at least one processor, determine link invocation information associated with a link invocation; determining, based on the link invocation information, a link display characterization for the link invocation; and in response to determining that the link display characterization indicates that the expected output associated with the link invocation comprises display-oriented data: determine, based on the link invocation information, a dynamic redirection characterization for the link invocation; and in response to determining that the dynamic redirection characterization indicates that the display-oriented data associated with the link invocation is associated with the target application, perform an inter-application redirection between the invoking application and the target application.