The disclosure relates to a conveying apparatus for transporting individual products, having a feed device comprising a transport means for transporting the respective product in a direction of transport which runs at an angle to the direction of gravity, wherein the transport means has a resting surface for the respective product, having a control device comprising at least one electronic component, and having a frame bearing a holder which is movable between an operating position and a maintenance position and which bears at least one electronic component, wherein the at least one electronic component, in the operating position of the holder, is ready for operation. The disclosure proposes that the control device is ready for operation also in the maintenance position. The disclosure also relates to a labeling apparatus having such a conveying apparatus and having an applicator for applying a label to the respective product.