A vehicle drive system including: a rotating electric machine; an output drivingly coupled to a wheel; a differential gear device provided in a power transmission path between the rotating electric machine and the output, the differential gear device including at least a first rotating element drivingly coupled to the rotating electric machine, a second rotating element drivingly coupled to the output, and a third rotating element that is selectively fixed by a one-way clutch to a non-rotating member and that is selectively fixed by a friction brake to the non-rotating member; and a clutch that selectively couples together two of the first rotating element, the second rotating element, and the third rotating element.