The present disclosure relates to systems and methods that are configured to semi-automate data transformation processing so that content can be transformed, from one type of electronic document, for presentation in another type of electronic document. For instance, data transformation suggestions, for transforming content from a first form into a presentation form (second form), may be generated and presented to a user through an improved user interface of an application/service that is used to display the first form of the content. The improved user interface provides a new user interface menu to manage the data transformation suggestions and/or export/import processing of data from one type of electronic document to another. Based on user selection of the confirming data transformation suggestions through the user interface menu, a presentation document is automatically generated on behalf of the user, for example, in a different application/service.