The present disclosure provides methods and systems related to automatic adjustment of screen brightness for optimized presentation to both physically present and remote audience during the multimedia collaboration session. In one aspect, a method includes detecting presence of a screen in the field of view of a camera in a meeting room; determining if exposure of the camera or brightness of the screen is to be adjusted, to yield a determination; and controlling at least one of the exposure of the camera or the brightness of the screen based on the determination such that viewing of meeting room and the screen are legible for one or more audience and the screen is legible for one or more audience present in the meeting room.